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Read our expert review of Skybet and the assessment of Skybet in all key aspects of online bookmakers
that are essential for a modern, professional and sound online football betting bookmaker.
That includes betting markets offered, odds, their website, in-play (live) betting opportunities, quality of
customer service and promotions.
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Skybet Ratings & Review
5 Skybet
Introduction
According to the Sky Bet slogan ‘it matters more when there’s money on it’ and this bookmaker are keen to promote betting with them as an entertaining activity. While they are one of the major players in the UK and have a solid global offering, they are very much aimed at recreational punters who watch the Sky TV channels and want to enhance their excitement of sporting events. Indeed, one element of their operation is betting through the television using the remote control. With headquarters in Harrogate, United Kingdom, the website has been live since 1998 and parent company BSkyB are one of the 20 biggest companies in the UK.
Skybet Odds
It’s clear that soccer is the specialist sport for Sky Bet, who offer some very tight margins on the big football leagues. Indeed, for any competition such as the Premier League, Champions League and Primera Liga, you will get excellent prices due to the fact that Sky happen to be broadcasting them. If you want to place a Premier League accumulator, you will nearly always get the best multiple odds with this firm, which indicates that they provide value across the board.
It appears that Sky Bet have 105% margins on the big matches and they will regularly take on the favourite in a match. You will also find great odds on First Goalscorer, Draw No Bet and Half-Time Full-Time, although they are the sort of company that might restrict your stake if you happen to get on a winning run. Odds for golf, cricket, rugby union and horse racing are also pretty strong.
SCORE: 10 (out of 10)
Markets
With around 25 sports covered, Sky Bet score pretty well in this category, especially as they really go to town with their soccer markets. Customers like to place ‘fun bets’ with this firm and that’s why you can always trust their traders to create the latest ‘Next Manager’ markets and also bet on the players that will feature in an England squad. When it comes to match betting, you can find roughly 40 pre-match betting opportunities, including all the favourites as well as markets such as ‘Clean Sheet’, ‘Score a Hat trick’ and ‘Half-Time Match Specials’
There’s also good coverage for tennis, with around ten pre-game markets available for matches that form part of big events. The same applies to Test Matches involving England and also rugby union matches where a team from the Home Nations is involved. This is a firm who are always trying to offer something a little different to customers and their In-Play offering is also pretty comprehensive.
SCORE: 9 (out of 10)
Website
This is a reasonable website, although the homepage layout is a little disorganised. Football and horse racing are listed first in the left-hand menu but also feature as part of the A-Z of sports. In addition, Sky Bet’s decision to provide the next horse races and more ‘Quick Links’ means this section could probably be structured better. Lots of nice chunky graphics are used to promote the latest sporting events being covered, although the text often slips off the screen when the prices are dropped in.
However, the site loads nice and fast and Sky Bet do feature lots of promotions on the homepage, along with the latest live betting events and also a ‘highlights’ coupon which shows customers the main matches that are taking place on that particular day. It’s clear that they try to cater for customers no matter what time of day they visit the website, although they are one of the few firms that require a User ID and PIN rather than username and password.
SCORE: 7 (out of 10)
In-Play Betting at Skybet
This is an area where there is big room for improvement. You would think that Sky Bet would specialise in live betting when you consider how many live sporting events can be watched on Sky television. However, while the market range is generally quite varied, there is no indication of the latest score which is a big negative. It’s OK if you happen to be watching the soccer match on television, but you otherwise have to use another website to keep tabs on the score.
SCORE: 5 (out of 10)
Skybet Customer Service
It’s great to see contact information featuring on every page of the Sky Bet website. Customers can simply scroll to the foot of the site and they will see a link to load up a live chat window, or alternatively they can dial the freephone UK number or email a member of customer service. Sky are renowned with their high quality of service and you will get quick responses from the well-trained staff up in Harrogate.
SCORE: 8 (out of 10)
Skybet Free Bets & Promotions
There is a really free £10 bet available for new customers, while Sky Bet often have excellent promotions like when all losing outright bets had been refunded as England did not win the 2010 World Cup. There is also the popular Super 6 promotion where you pick the correct scores of selected matches for your chance to win a slice of a big cashpot.
SCORE: 8 (out of 10)
Summary of the Skybet Ratings Review
There are certain things that Sky Bet do really well and that includes providing cutting-edge odds across a variety of sports. For soccer, anybody who compares the odds across bookmakers will soon realise that these guys are the real deal and it’s great to see a firm regularly offering best price about a short-priced favourite, something that offers genuine value. If they get things right for In-Play betting, it will be a formidable offering from this bookmaker.
OVERALL SCORE: 47 (out of 60)
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